The Beauty of Sleep

Made in-house as part of the endy creative team and in collaboration with the wnba

DOP: david benchitrit

extra camera: Adrian Macijiwsky

press: marketing news canada, strategy, campaign

As part of our second year as the WNBA's official sleep partner, we launched a spot as part of our “beatuy of sleep” campaign, reframing sleep as part of the playbook—not time off, but time put in.

Featuring wnba pros: aaliyah edwards, kia nurse, and laeticia amihere

We also brought the campaign to long-form content through a YouTube series featuring our three Sleep Ambassadors, diving into their routines and the pivotal role sleep plays in performing at an elite level

more coming soon!